Full Job Description
Join Amazon as a Digital Content Strategist in Layton, Utah!
Are you a visionary content creator with a passion for digital strategy? Do you thrive in fast-paced, innovative environments? Amazon, a towering leader in e-commerce and technology, is seeking a dedicated Digital Content Strategist to join our dynamic team in Layton, Utah. This is an incredible opportunity to work at the forefront of a Fortune 500 company, shaping the digital narrative of a brand that is recognized worldwide.
About Us
Amazon is not just a retail giant. We are innovators, creators, and relentless pursuers of excellence. Our team in Layton is responsible for localizing content and driving engagement efforts that captivate millions. We believe that exceptional content is the cornerstone of great customer experiences, and we are looking for you to help us elevate those experiences through strategic content innovation!
The Role
As a Digital Content Strategist, you will play a pivotal role in the development and execution of content strategies that resonate with our target audience. Your insights will guide the production of high-quality content across various channels, ensuring that each piece reflects Amazon’s values and connects with customers.
Key Responsibilities:
- Develop and execute content strategies: Create and implement engaging content strategies that align with business objectives, brand voice, and customer expectations.
- Content creation and optimization: Collaborate with designers, copywriters, and other stakeholders to produce compelling content across digital platforms, including web, social media, and email marketing.
- Market analysis: Conduct thorough research to understand market trends, audience preferences, and competitor strategies, adapting our content approach accordingly.
- Performance tracking: Monitor and analyze key performance metrics to evaluate the effectiveness of content strategies and initiatives; optimize campaigns to drive engagement and conversion.
- Collaborative teamwork: Work closely with marketing, SEO, and product teams to ensure content is aligned, integrated, and optimized for search engines.
- Content governance: Establish and maintain brand guidelines that guarantee consistency in tone, style, and messaging across all content assets.
- Innovation: Stay current with the latest trends in digital marketing and content strategy; continually recommend improvements and innovative solutions.
What You Bring to the Table
The ideal candidate is a creative thinker with a strong analytical mindset. You should possess a robust background in digital content marketing, demonstrating knowledge of both the artistic and scientific aspects of content creation. Here are some qualifications we are looking for:
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in digital content strategy or content marketing, preferably within a tech, retail, or e-commerce environment.
- Proven track record of developing and executing successful content strategies that drive engagement and conversions.
- Exceptional writing, editing, and storytelling abilities, with a strong command of grammar and style.
- Solid understanding of SEO principles and digital marketing best practices.
- Experience with analytics tools (like Google Analytics, SEMrush) to measure content effectiveness.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
- Strong problem-solving skills and the ability to adapt to changing priorities.
Why Amazon?
Joining Amazon means becoming part of a diverse team that celebrates individuality and fosters professional growth. We understand that our employees are our greatest asset, and we strive to create an environment that encourages innovation, collaboration, and personal development. Here are just a few reasons why you’ll love working with us:
- Competitive Salary: We offer a competitive salary package that rewards your expertise.
- Comprehensive Benefits: Enjoy an extensive range of benefits, including health, dental, and retirement plans.
- Flexible Work Environment: We promote a healthy work-life balance and offer flexible work arrangements.
- Career Growth: With continuous training and development opportunities, Amazon is committed to nurturing your professional journey.
- Inclusive Culture: Our workplace is a melting pot of diverse perspectives where all employees feel valued and included.
How to Apply
If you’re ready to step into the role of Digital Content Strategist at Amazon, we would love to hear from you! To apply, please submit your resume along with a cover letter detailing your experience and why you believe you're a great fit for our team.
Join Us, Shape the Future!
At Amazon, every team member is a critical component of our larger mission: to be Earth's most customer-centric company. We invite passionate individuals, who dream big and think outside the box, to traverse this journey with us. Come and craft digital content that truly makes a difference!
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.